Big Chip
of The Week
Find it, share it, and you could be crowned Big Chip of the Week.
of The Week
Big Chip of the Week: Think You’ve Got What It Takes?
At McCain, we’re all about making mealtimes more than just food it’s about fun, laughter, and those little moments that bring everyone together. Because let’s be honest… sometimes, the real star of the plate isn’t the main meal, it’s that one legendary chip.
Introducing Big Chip of the Week where bigger really is better, and your chips get their moment in the spotlight.
What Is Big Chip of the Week?
It’s simple: spot it, snap it, share it.
Whether it’s:
- A super long chip that looks like it belongs in a museum
- A perfectly curved chip with personality
- Or a chip so big it needs its own postcode
We want to see it.
Because at McCain, we believe even the smallest moments (and biggest chips) can spark joy - and maybe even a bit of friendly competition.
Chip Stars in Action
From proud little ones to full-on chip comedians, here’s what “Big Chip energy” looks like in real life:
- A smiling little one holding up a chip like it’s a trophy
- A cheeky pose with a chip longer than your tongue (yes, really)
- Measuring it out to prove it’s officially next level
- Even turning your chip into a moustache or a mini masterpiece
The bigger, the funnier, the more creative - the better.
Get Creative With It
Big Chip of the Week isn’t just about size - it’s about personality.
Why not try:
- The “chip moustache” look
- A dramatic chip reveal
- A full-on chip photoshoot
- Measuring your chip like a true professional
- Or recreating a theme (Halloween, movie night, family dinner vibes)
Because sharing food is one of the best ways to connect and a little creativity makes those moments even more memorable.
What Can You Win?
Every week, one epic chip will be crowned Big Chip of the Week.
Winners can score:
- Fun McCain goodies
- Exclusive merch
- Social shoutouts (your chip goes viral - basically fame)
So yes… your chip could become a legend.
How to Enter
Getting involved couldn’t be easier:
1. Cook up your favourite McCain chips
2. Keep your eyes peeled for a BIG one 👀
3. Snap a photo (bonus points for creativity!)
4. Slide into our Instagram DMs with your BIG chip
5. Sit back and wait… will your chip take the crown?
Why We Love It
At the heart of it all, Big Chip of the Week is about celebrating those everyday moments - the giggles at the table, the silly poses, the shared plates.
Because mealtimes aren’t just about eating - they’re about connecting, chatting, and making memories together.
Ready to Find Your Big Chip?
Next time you serve up McCain, keep an eye out…
That one chip might just be your ticket to glory.
Spotted an Extra Big Vibes–style chip in a regular pack? That totally counts big chips can turn up anywhere.
Find Your Next Big Chip
Ready to start your search? Whether you’re after something chunky, crispy or perfect for dipping, these McCain favourites are packed with Big Chip potential:
- Go classic with McCain Home Chips Straight Cut a family favourite, crispy on the outside and fluffy on the inside
- Switch it up with McCain Home Chips Crinkle Cut perfect for catching all your favourite dips
- Dish up McCain Home Chips Chunky big, hearty chips with serious Big Chip energy
- Go all out with McCain Gastro Triple Cooked Chips crispy, golden, and made for proper chip moments
- Air fryer at the ready? Try McCain Air Fryer Deep Ridge Crinkle Cut Chips crispy and golden in minutes
- Keep it quick and snackable with McCain Air Fryer French Fries ready in around 5 minutes
- Or go for McCain Crispy French Fries a classic for any mealtime
- And for something a little different, check out McCain Vibes perfect for sharing, dipping, and spotting those extra-long standouts
Because no matter which you choose, your next Big Chip of the Week winner could be hiding in any bag even when you least expect it.