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Our potato Smiles are a fun family favourite for a filling, tasty tea McCain Smiles are simply made with real mashed potato, vegetable oil and salt and pepper.

Our Smiles are quick and easy to cook – just pop them in the oven or air fryer from frozen until golden and crispy for a fuss-free and delicious dinner.

Explore our recipes for some ideas on what to cook up with your potato Smiles here:

 NUTRITION Per 100g Frozen Per 100g Oven Baked Per 100g Air Fried
Energy (kJ) 824 972 874
Energy (kcal) 197 232 209
Fat 9.1g 10.9g 9.1g
Saturates 1g 1.2g 1g
Mono-unsaturated fats 4.2g 5g 4.2g
Poly-unsaturated fats 3.5g 4.2g 3.5g
Carbohydrate 25.3g 29.9g 28g
Sugars 0.5g 0.5g 0.5g
Fibre 2.4g 2.4g 2.4g
Protein 2.2g 2.6g 2.4g
Salt 0.33g 0.38g 0.35g

* Portions should be adjusted for children of different ages.


Potatoes (85%), Sunflower Oil (7.1%), Dehydrated Potato, Potato Starch, Salt, White Pepper.


Last year’s growing season experienced exceptionally wet weather which has affected all agricultural crops, including potatoes. The challenging harvesting conditions have resulted in the presence of more natural potato defects. Defects are naturally occurring and are not harmful. We are continuing to work together with our growers across the country to maintain the highest standards of quality possible.

How to Cook

The following cooking instructions are for 350g of McCain Smiles. For smaller quantities reduce the cooking time accordingly. To get the best results cook from frozen, our instructions are guidelines only. For the most delicious results, do not overcook!


Preheat the oven to 200ºC / 400ºF / Gas Mark 7.
Spread a single layer of Smiles onto a baking tray and pop it into the top of the oven.
Bake for 12 – 15 minutes, turning them every now and again, until they’re lovely, crisp and light golden.


Preheat air fryer to 200°C.
Cook times below based on the power output of the air fryer.
Cook times may vary in different models. Adjust cooking time accordingly.

2000W 1700W 1400W
5 Minutes 6 Minutes 12 Minutes

Place the Smiles into the basket. Shake half way through cooking. Cook until they’re lovely, crisp and light golden.

  • kosher
  • vegetarian
  • halal