NATION’S FAVOURITE
We at McCain are proud to say that our Home Chips brand [in its entirety] is the market leader in both volume and value sales versus any other single supplier in the last year. Below you can see how we stand up against the rest of the market:
UK Volume (tonnes)
(Circana, 52 w/e 08 Aug 2026)
McCain Home Chips – 61,009,476
McCain Other Ovenable Chips – 64,381,613
Aunt Bessies Homestyle Chips – 4,351,504
Birds Eye Chips – 5,947,584
Strong Roots Chip – 3,223,393
Private Label Ovenable Chips – 219,048,089
All Other – 3,796,046
Total Ovenable Chips – 361,757,705
% Share
McCain Home Chips – 16.8%
McCain Other – 17.7%
Aunt Bessies – 1.2%
Birds Eye Chips – 1.6%
Strong Roots - 0.9%
Private Label – 60.3%
All Other – 1.0%
Ireland Volume (Tonnes)
(Nielsen Scantrack 52 we 4/10/26)
GREEN ISLE - 1,430,856
ALL OTHER BRANDS - 274,846
McCain Home Chips - 2,131,974
McCain ALL OTHER - 1,319,391
AUNT BESSIE - 284,252
BIRDS EYE - 292,740
STRONG ROOTS - 459,763
PRIVATE LABEL - 21,483,649
TOTAL SCANTRACK - € 27,677,471
Volume share %
GREEN ISLE: 5.17%
ALL OTHER BRANDS: 0.99%
McCain Home Chips: 7.70%
McCain ALL OTHER: 4.77%
AUNT BESSIE: 1.03%
BIRDS EYE: 1.06%
STRONG ROOTS: 1.66%
PRIVATE LABEL: 77.62%
CRISPY FRENCH FRIES
We at McCain are proud to say that our Crispy French Fries brand [in its entirety] is the market leader in ovenable fries in both volume and value sales versus any other single supplier in the last year. Below you can see how we stand up against the rest of the ovenable fries market:
UK Volume %
(Circana, 52 w/e 08 Aug, 2026)
Private Label Chips - 219,048,089
Aunt Bessie Chips - 4,351,504
Birds Eye Chips - 5,947,584
other McCain Chips - 87,938,827
Albert Bartlett Chips - 3,210,013
Strong Roots Chips - 3,223,393
Lamb Weston Chips - 586,033
McCain Crispy French Fries - 37,452,262
Total Frozen Chips - 363,235,054
% Share
private Label Chips: 60.3%
Aunt Bessie Chips: 1.2%
Birds Eye Chips: 1.6%
Other McCain Chips: 24.2%
Albert Bartlett Chips: 0.9%
Strong Roots Chips: 0.9%
Lamb Weston Chips: 0.2%
McCain Crispy French Fries: 10.3%
Ireland Volume (Tonnes)
(Nielsen Scantrack 52 we 4/10/26)
GREEN ISLE - 1,426,497
ALL OTHER BRANDS - 865,699
McCain Home Chips - 2,092,977
McCain Crispy French Fries - 645,003
McCain ALL OTHER - 2,946,296
AUNT BESSIE - 228,319
BIRDS EYE- 436,187
STRONG ROOTS - 609,955
PRIVATE LABEL - 20,810,491
TOTAL SCANTRACK - 27,323,445
Volume share %
GREEN ISLE - 5.22%
ALL OTHER BRANDS - 3.17%
McCain Crispy French Fries - 2.36%
McCain ALL OTHER - 10.78%
AUNT BESSIE - 0.84%
BIRDS EYE - 1.60%
STRONG ROOTS - 2.23%
PRIVATE LABEL - 76.16%
