NATION’S FAVOURITE 

We at McCain are proud to say that our Home Chips brand [in its entirety] is the market leader in both volume and value sales versus any other single supplier in the last year. Below you can see how we stand up against the rest of the market:

UK Value (£)

(Circana, 52 w/e 23 Dec 2023)

McCain Home Chips – £165,063,809
McCain Other Ovenable Chips – £46,846,743
Albert Bartlett Ovenable Chips – £10,256,873
Aunt Bessies Homestyle Chips – £7,559,833
Private Label Ovenable Chips – £166,502,151
All Other – £2,921,613

Total Ovenable Chips – £399,151,022

% Share
McCain Home Chips – 41.4%
McCain Other – 11.7%
Albert Bartlett – 2.6%
Aunt Bessies – 1.9%
Private Label – 41.7%
All Other – 0.7%

UK Volume (tonnes)

(Circana, 52 w/e 23 Dec 2023)

McCain Home Chips – 67,558,319
McCain Other Ovenable Chips – 16,252,666
Albert Bartlett Ovenable Chips – 3,816,175
Aunt Bessies Homestyle Chips – 3,244,459
Private Label Ovenable Chips – 88,572,006
All Other – 1,050,086

Total Ovenable Chips – 180,493,711

% Share
McCain Home Chips – 37.4%
McCain Other – 9.0%
Albert Bartlett – 2.1%
Aunt Bessies – 1.8%
Private Label – 49.1%
All Other – 0.6%

Ireland Value (€)

(Nielsen Scantrack, 52 w/e 29th December 2024)

McCain Home Chips – €7,441,641
McCain Other Ovenable Chips – €6,0046,315 
Green Isle Ovenable Chips – €5,967,251
Strong Roots Ovenable Chips – €2,254,709
Aunt Bessie Homestyle & Ovenable Chips – €1,673,223
Private Label Ovenable Chips – €11,046,161
All other – €1,193,748

Total Ovenable Chips – €35,850,611

%Share
McCain Home Chips – 21%
McCain Other Ovenable Chips – 17%
Green Isle Ovenable Chips – 17%
Strong Roots Ovenable Chips – 6%
Aunt Bessie Homestyle & Ovenable Chips – 5%
Private Label Ovenable Chips – 31%
All other – 3%

LIGHTER HOME CHIPS
30% lighter than standard Straight Cut Home Chips.
Please see nutritional tables below for details.

Standard Straight Cut Home Chips

Lighter Home Chips

CRISPY FRENCH FRIES

We at McCain are proud to say that our Crispy French Fries brand [in its entirety] is the market leader in ovenable fries in both volume and value sales versus any other single supplier in the last year. Below you can see how we stand up against the rest of the ovenable fries market:

UK Value (£)
(Circana, 52 w/e 02 Nov, 2024)

McCain Crispy French Fries – 105,404,975
McCain Other Ovenable Fries – 31,953,925
Albert Bartlett Ovenable Fries – 708,650
Aunt Bessie Ovenable Fries – 209,112
Strong Roots Ovenable Fries – 11,688,457
Private Label Ovenable Fries – 114,108,494
All Other Ovenable Fries – 1,171,319

% Share
McCain Crispy French Fries – 39.7%
McCain Other – 11.70%
Albert Bartlett – 0.2%
Aunt Bessie – 0.1%
Strong Roots – 4.3%
Private Label – 43.3%
All Other – 0.3%

Total Ovenable Fries Value = £265,244,932

UK Volume
(Circana, 52 w/e 02 Nov, 2024)

McCain Crispy French Fries – 35,597,785
McCain Other Ovenable Fries – 9,039,767
Albert Bartlett Ovenable Fries – 218,534
Aunt Bessie Ovenable Fries – 67,656
Strong Roots Ovenable Fries – 2,110.622
Private Label Ovenable Fries – 52,271,426
All Other Ovenable Fries – 383,809

% Share
McCain Crispy French Fries – 35.7%
McCain Other – 8.7%
Albert Bartlett – 0.20%
Aunt Bessie – 0.1%
Strong Roots– 2.1%
Private Label – 52.6%
All Other – 0.2%

Total Ovenable Fries Volume = 99,689,600 

Ireland Value (€)

(Nielsen Scantrack, 52 w/e 29th December 2024)

McCain Crispy French Fries – €2,707,105
McCain Other Thin Cut Fries – €1,550,704
Green Isle Thin Cut Chips – €1,411,604
Strong Roots Thin Cut Chips – €660,114
Aunt Bessie Thin Cut Chips – €477,293
Private Label Thin Cut Chips* – €2,498,484
All Other Thin Cut Chips – €747,008

%Share
McCain Crispy French Fries – 27%
McCain Other Thin Cut Fries – 15%
Green Isle Thin Cut Chips – 14%
Strong Roots Thin Cut Chips – 7%
Aunt Bessie Thin Cut Chips – 5%
Private Label Thin Cut Chips* – 25%
All Other Thin Cut Chips – 7%

*Scantrack a/c’s only

Total Thin Cut Chips = €10,052,312