The Potato Story

At McCain, we're passionate about potatoes. And like anyone who loves what they do, we want to tell everyone our story.

And with good reason too: the British Heart Foundation discovered recently that one in three children did not know that chips come from potatoes.

To help children understand, McCain has devised The Potato Story: a fun and interactive account of the journey a potato makes from a farmer's field to your fork.

Step aboard The Potato Story bus...

To get the message across, we've custom designed and built our very own bus, which will be touring the country in 2007 and beyond. On board, visitors can learn everything they ever wanted to know about potatoes.

The Year of Food and Farming

The Potato Story supports a larger initiative called the Year of Food and Farming, also launching in September 2007. A number of organisations like McCain will do their bit across the year to get kids interested in all aspects of countryside, farming and food.