Welcome to McCain

McCain bring their new product to life on UK streets, quite literally!

McCain Foods is using unique technology to arouse the senses of people across the UK to demonstrate just how delicious new McCain Ready Baked Jackets really are.  McCain Ready Baked Jackets are the biggest McCain launch since McCain Oven Chips revolutionised the chip market in 1979, and combine the much loved taste and smell of slow oven-baked jacket potatoes but are ready to eat from frozen in just five minutes.

McCain Foods is using unique technology to arouse the senses of people across the UK to demonstrate just how delicious new McCain Ready Baked Jackets really are.  McCain Ready Baked Jackets are the biggest McCain launch since McCain Oven Chips revolutionised the chip market in 1979, and combine the much loved taste and smell of slow oven-baked jacket potatoes but are ready to eat from frozen in just five minutes.

McCain will be demonstrating to people across the UK just how delicious new McCain Ready Baked Jackets really are in a unique way that has never been seen before.

3D jacket potatoes will appear at bus shelters across York, Manchester, London, Nottingham and Glasgow to heat up the nation and set taste buds tingling thanks to ground breaking technology. When consumers press a button, a hidden heating element gently warms the potato and releases the mouth-watering aroma of a slow oven-baked jacket potato throughout the bus shelter. The aroma was developed over three months in collaboration with a specialist scent lab to accurately match the warming scent of McCain Ready Baked Jackets. The bus shelters will also dispense money off coupons to enable people to try McCain Ready Baked Jackets for themselves.

New McCain Ready Baked Jackets (already a big hit with This Morning’s Holly Willoughby) combine the much loved taste and smell of slow oven-baked jacket potatoes but are ready to eat from frozen in just five minutes*.

*Refer to pack for cooking instructions as times differ depending on the number of potatoes cooked at once. One potato takes five minutes to cook in a category D / 750W microwave oven from frozen.

Back to top