Welcome to our press section. This is where you can find all our latest news and press releases
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McCain brings potatoes to life with relaunch of Prepared Potato range
November 2009: This autumn, McCain Foods is shaking up the frozen potato category with the relaunch
of the Prepared Potato range ...
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McCain celebrates 30 years of Oven Chips with 30% extra free
November 2009: It’s the 30th birthday of the Oven Chip and not any old oven chip – McCain Oven
Chips!! We launched the UK’s first oven chip...
The nation's favourite chip brand partners with one of the nation's favourite game
shows
October 2009: McCain Home Fries, ITV and Fremantle Media Enterprises (FME) are pleased to announce McCain as the official sponsors of ITV’s All Star Family Fortunes which launched on 20th Sept ...
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"Frankly my dear, I don’t give a 'wedge'"
September 2009: McCain partners with Sky for a McCain 'movie night in'...
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Two new winter warmers from McCain to heat up the frozen food aisle
September 2009: Giving consumers even more reasons to stay in this winter, potato company McCain
Foods is extending its range of potato products ...
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McCain responds to consumer demand with second coupon booklet
July 2009: McCain is following the success of its first coupon booklet with the launch of a new savings initiative for consumers; making good food easier to enjoy...
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20% of Brits don’t know when or where the Olympics is happening
July 2009: Despite the next Olympics being held in the UK, it seems the Games are not on the nation’s agenda, new research has revealed ...
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McCain leaps into second year of UK Athletics partnership with exciting activation plans
May 2009: The McCain UK Athletics (UKA) five year partnership, which includes a £5million sponsorship deal ...
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Summer's coming, so crank up the BBQ and stock up on NEW McCain Summer Wedges
May 2009: The BBQ season is fast approaching so get ready for the sunny weekends and long days by stocking the freezer with NEW McCain Summer Wedges with a hint of Shallot & Lime...
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McCain launches generous "save £10" initiative across the nation
April 2009: McCain understands that consumers are feeling the pinch and so is lending a helping hand with a coupon booklet offering over £10 of savings on McCain products ...
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McCain launches NEW Express – veg worth eating!
April 2009: What vegetables did you have for dinner last night? Did they add to your enjoyment of the meal or were they just 'duty veg' there to add towards your five a day? ...
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Refresh your frozen aisle with NEW McCain Summer Wedges - a hint of Shallot &
Lime
April 2009: McCain launches Summer Wedges with a hint of Shallot & Lime as part
of its successful Seasonal Editions range...
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McCain launches NEW Express to take McCain further into the frozen vegetable category and continue the success of the 'It's all good' campaign
March 2009: McCain is entering into 2009 with the launch of NEW Express, a brand new product range designed to make everyday vegetables more interesting and appealing.
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Spice Up Your Veg Life This Valentine's Day!
February 2009: As the saying goes, 'a way to a man's heart is through his stomach', so why not treat your Valentine to an inspired meal featuring NEW Sweet Potato with Rosemary and Garlic...
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The Potato Story - Food for Thought: Plugging kids' food knowledge gap
February 2009: McCain hits the road to plug kids' food knowledge gap as a survey shows that one in 10 seven – 11 year old think that chicken lay potatoes...
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McCain Sweet Potato with Rosemary and Garlic: Like any other veg, only tastier
February 2009: Looking for something a little bit different to enjoy at meal times? Why not try delicious NEW Sweet Potato with Rosemary and Garlic from McCain...
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THE WORLD'S SEXIEST CHIP
November 2008: Crunchy... golden... basted in sumptuous beef dripping – enter the world’s sexiest chip. McCain lovingly introduce Simply Gorgeous Chunky Chips...
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England given chance to get back to the track
November 2008: Thousands of people across the country will be given the opportunity to make athletics a regular and enjoyable feature in their lives as part of a new campaign launched today...
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McCain Sweet Potato with Rosemary and Garlic: Like any other veg, only tastier
August 2008: Looking for something a little bit different to enjoy at meal times? Why not try delicious NEW Sweet Potato with Rosemary and Garlic from McCain...
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McCain announces £5 million sponsorship of UK Athletics - Growing UK talent from the ground up
July 2008: McCain today announces a five year sponsorship deal to become Principal Partner of UK Athletics and Title Sponsor of the Young Athletes League and UK Challenge events....
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Simply Gorgeous Chips!
March 2008: The world's most indulgent chip has been launched, and you can find it in the frozen aisle. Spud giant McCain has spent one and a half years developing Simply Gorgeous, a restaurant quality chip made with sumptuous beef dripping...
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Chips as chips should be!
February 2008: Golden and chunky with a delicious taste, beautifully crispy on the outside and soft and fluffy on the inside, McCain Home Fries are the best tasting chips...
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Drop a dress size eating chips
December 2007: Make healthy eating your new year's resolution, but still eat chips. Jo Drake is proof that it works, she dropped an incredible 11lbs in six weeks on the 'chip lovers diet' ...
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Roast potatoes – love the skin they're in
October 2007: Now you can indulge in guilt-free Sunday roasts any day of the week, with the launch of NEW McCain Rustic Roasts, the first frozen whole potato with its skin left on ...
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The Nigella effect inspires the first frozen Goose Fat roast potato
August 2007: NEW McCain Roast Potatoes basted in goose fat will launch this October to the delight of goose fat lovers across the nation. With top chefs Nigella Lawson, Rick Stein and Paul Rankin ...
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Kids learn to dig potatoes in new teaching programme
This term, the humble potato will make its debut as the star of a new primary school teaching tool called The Potato Story. Targeted to Key Learning Stage 2 ...
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McCain introduces winds of change To UK's largest chip factory - Groundbreaking wind turbines project to cut bills by up to 60%
August 2007: McCain Foods (GB) Ltd is proud to announce the imminent installation of three, 80 metre high wind turbines at its Whittlesey plant, in a groundbreaking drive to lower its carbon footprint and...
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McCain announces 100% of its chips use 100% British potatoes
July 2007: McCain Foods today announces that all its chips will be made from 100% British potatoes from October 2007. McCain works with more than 300 British farmers...
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New potato bus rolls into town
June 2007: Can you tell a Maris Piper from a Morene, or a King Edward from a Charlotte? Yes, they're potatoes, but what else do you know about them? The Potato Story is a interactive learning experience...
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Chips are Kosher!
January 2007: With National Chip Week kicking off today, McCain announces its chips really are Kosher. Products in the McCain range that are certified include, McCain Oven Chips, McCain Rustic Oven Chips...
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Chips get green light!
January 2007: The first chip to score ‘green’ on all four counts of the new Food Standards Agency traffic light scoring scheme is launched today...
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McCain launches new Potato Gourmet range
January 2007: McCain Foods today launches its new Potato Gourmet range, an imaginative selection of potato specialities to inspire consumers to try something new in the frozen food aisle...
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McCain Teaches more School Children about Potato Provenance
9 January 2007: Next week, McCain Foods (GB) Ltd will tour its interactive schools programme, The Potato Story, to two primary schools in Wolverhampton...
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Be Inspired by McCain’s new Potato Winners range!
October 2006: Bored of churning out the same old boring meals? Looking for a bit of inspiration to help you create some genuinely interesting ...
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Real Food Straight from the Earth
August 2006: Do you care where the food on your plate comes from? McCain does. Are you bothered about maintaining a healthy, balanced diet? McCain is...