Refresh your frozen aisle with NEW McCain Summer Wedges - a hint of Shallot &
Lime
April 2009
McCain launches Summer Wedges with a hint of Shallot & Lime as part
of its successful Seasonal Editions range.
Summer Wedges are in their second year as a Seasonal Edition product from McCain,
replacing Winter Herb Wedges to join Lightly Spiced and Sea Salt
& Black Pepper in the core range.
McCain Summer Wedges are made using only real ingredients and are true to the McCain
‘It’s all good’ brand ethos. They are simply cut potato with the great taste of
shallot and refreshing lime, resulting in a light, aromatic flavour, ideal for the
warmer Summer months.
In today’s current climate social eating and in-home entertainment is booming. The
McCain Wedges range is an excellent fit with this trend giving customers exciting
and tasty options for parties or just a quiet night in. Claire Stewart, Brand Manager
McCain, said “Wedges are ideal for sharing at social occasions and are a delicious
alternative to the everyday standard side of plate dishes. Suitable as an accompaniment
to a huge variety of meals, in particular summer BBQ foods like steak, sausages
and chicken, McCain Summer Wedges are the perfect addition to a Summer BBQ feast.”
Claire continued, “The McCain Wedges brand is up 17% year on year*. We’re excited
about the introduction of new McCain Summer Wedges with a hint of Shallot and Lime
to continue our seasonal range in 2009 and further grow our wedges portfolio.”
*Data Source: IRI 52 w/e 21st March 2009
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