McCain launches generous “save £10” initiative across the nation
April 2009
McCain understands that consumers are feeling the pinch and so is lending a helping
hand with a coupon booklet offering over £10 of savings on McCain products. The
McCain coupon booklet will be delivered by Royal Mail to over 1 million homes across
the country at the beginning of May 2009.
The coupon booklet will give consumers 30% off a range of 12 McCain products, with
coupons redeemable throughout May, June, and July 2009. As well as helping consumers
save money, the coupon booklet will raise awareness of the McCain Potato and new
Vegetable range and the “It’s All Good” brand positioning.
The initiative aims to reward existing McCain consumers and give them an opportunity
to try new products. The coupons will be redeemable against the following products:
|
Home Fries 2.25kg
Oven Chips 1.81kg
Microchips
Crispy French Fries
|
Home Roasts
Wedges
Smiles
Croquettes
|
NEW Simply Gorgeous Chips
NEW Simply Gorgeous Roasts
NEW Sweet Potato
NEW Express vegetables
|
Tracy Blundell, Brand Communications Manager at McCain commented, “The McCain “save
£10” initiative reaffirms to trade partners that McCain is dedicated to remaining
accessible and top of mind to consumers during these uncertain times.”
Tracy concluded, “McCain is focused on making good food easier to enjoy for consumers
and the “save £10” initiative is a fantastic way to demonstrate this to current
and potential McCain consumers”.
[Ends]