Roast potatoes – love the skin they're in

October 2007

Now you can indulge in guilt-free Sunday roasts any day of the week, with the launch of NEW McCain Rustic Roasts, the first frozen whole potato with its skin left on. McCain Rustic Roasts challenge the concept of the traditional roast potato by offering a healthy alternative whilst keeping convenience top of mind.

McCain Rustic Roasts score four green traffic lights, as measured by the Food Standards Agency, and are just 3% fat. Potatoes with their skin left on retain more of the wholesome goodness of the potato and McCain Rustic Roasts contain no cholesterol, so you can enjoy them as part of a healthy, balanced diet.

Made from just two natural ingredients – potatoes and sunflower oil – and with the skin left on, McCain Rustic Roasts have a fuller flavour and are a healthier roast potato option. The potatoes are prepared simply – washed and chopped – just as you would in your kitchen at home.

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Notes To Editors:

  • McCain Rustic Roasts are available in leading supermarkets from September, RRP £1.49 (907g)
  • McCain Rustic Roasts are launched following the success for the first 'green' chip, McCain Rustic Oven Chips.