Chips as chips should be!

We challenge you to find a better tasting chip

11 February 2008

Golden and chunky with a delicious taste, beautifully crispy on the outside and soft and fluffy on the inside, McCain Home Fries are the best tasting chips. To reaffirm their superiority, McCain conducted an extensive consumer benchmarking survey. Hundreds of chip lovers took part in a blind taste test, which resulted in McCain Home Fries being conclusively voted the best tasting chip. They really are ‘Chips as chips should be’.     

McCain re-assert their place as the industry experts with the re-positioning of Home Fries - the nation’s favourite chip. So if you are a chip connoisseur what should you be looking for in your hunt for the tastiest chip?

  • Crisp, crunchy and a chunky exterior
  • Fluffy, smooth and a moist internal texture
  • Rich potato flavour
  • Subtle saltiness
  • Subtle sweetness
  • Warm golden colouring

Never accept poor imitations again, you deserve ‘Chips as chips should be’.

Simon Eyles, Marketing Director at McCain comments, ”McCain have long considered Home Fries as our best tasting chip and this consumer endorsement allows us to take that accolade one step further. Our research shows that consumers are choosing McCain Home Fries because of their great taste and our new positioning and packaging now better communicates that. Golden and chunky with a delicious taste, beautifully crispy on the outside and soft and fluffly on the inside, McCain Home Fries truly are ‘Chips as chips should be’”

Look out for mouth watering Home Fries in a new darker blue pack featuring a delicious steaming bowl of chips, in store from February 2008.

McCain Home Fries will be touring the country with its chip connoisseurs teaching you how to assess the best tasting chip and explaining why Home Fries are ‘Chips as chips should be’. Look out for the Home Fries sampling rig at supermarkets nationwide in February and March.

Why not try a Home Fries Cia-Butty?

Enjoy 'Chips as chips should be' by choosing the nation's favourite, McCain Home Fries.

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